Is there a limit to how much a Bumble Roofing franchisee can spend on advertising?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
Over the course of the period beginning the month prior to opening your Roofing Business and the five months after opening, you will launch a marketing and advertising campaign in the Territory. You must spend a minimum of $20,000 during that six-month period on advertising approved by us ("Opening Advertising"). These amounts are in addition to your Individual Advertising obligations discussed below. There is no limit on what you can spend on advertising. You must use the marketing materials we provide to you in camera ready form. If you wish to develop your own advertising materials, you must have them approved by us in writing prior to use. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within 14 business days. If for some reason, we are not able to respond within 14 business days, the materials are deemed disapproved. We do not provide for placement of local advertising on your behalf. You are responsible for local advertising placement. We will designate the allocation and direct how you should spend your Opening Advertising.
You must invest a minimum of $65,000 ("Individual Advertising Investment") for marketing purposes in your Territory during the first 12 months of operations, plus an additional $15,000 for each additional contiguous Territory. The Individual Advertising Investment must be used by you for local advertising, to be selected and placed by you, in your Territory. These funds are reserved only for marketing, promotions and advertising of your Roofing Business. You may not advertise outside your Territory without our approval, which may be withheld in our sole discretion. You must submit proof of your Individual Advertising Investment expenditures to us in the frequency we prescribe (which may be monthly and/or annually), and upon our request. You must obtain our prior written approval of all of your marketing, promotional and advertising materials.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 30–37)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, there is no limit to how much a franchisee can spend on advertising after the initial six-month opening period. However, Bumble Roofing mandates a minimum advertising spend. During the six months after opening their roofing business, franchisees must spend at least $20,000 on advertising approved by Bumble Roofing.
After the initial six-month period, Bumble Roofing requires franchisees to make an Individual Advertising Investment. During the first 12 months of operations, franchisees must invest a minimum of $65,000 for marketing purposes in their territory, plus an additional $15,000 for each additional contiguous territory. After the first year, franchisees must spend annually the greater of (a) $65,000 plus $15,000 for each additional contiguous territory, or (b) 5% of the prior year's gross revenues.
Bumble Roofing requires franchisees to use marketing materials provided in camera-ready form. If a franchisee wants to develop their own advertising materials, they must obtain written approval from Bumble Roofing, which may be withheld at their discretion. Franchisees cannot advertise outside their territory without approval from Bumble Roofing. Franchisees must also provide proof of their Individual Advertising Investment expenditures to Bumble Roofing, as requested.