Is there a limit on what a Bumble Roofing franchisee can spend on advertising?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
related matters are governed solely by this Agreement and neither this Agreement or the National Branding & Marketing Fund creates a trust, fiduciary relationship, or similar arrangement.
- 11.10 Over the course of the period beginning the month prior to opening the Business and the 5 months after opening, Franchisee will launch a marketing and advertising campaign in the Territory. Franchisee must spend a minimum of $20,000 over the course of that 6 month period on advertising approved by Franchisor ("Opening Advertising"). There is no limit on what Franchisee can spend on advertising. Franchisee must use the marketing materials Franchisor provides to Franchisee in camera ready form. If Franchisee wishes to develop its own advertising materials, Franchisee must have them approved by Franchisor prior to use. Franchisee may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by Franchisor, which approval may be withheld in Franchisor's discretion. Franchisor will respond to Franchisee's request for approval within 14 business days. If for some reason, Franchisor is not able to respond within 14 business days, the materials are deemed disapproved. Franchisor does not provide for placement of local advertising on Franchisee's behalf. Franchisee is responsible for local advertising placement. Fr
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, there is no limit on what a franchisee can spend on advertising during the initial 6-month "Opening Advertising" period. However, all advertising materials, including press releases, must be approved in writing by Bumble Roofing before use. If Bumble Roofing fails to respond to a franchisee's request for approval within 14 business days, the materials are considered disapproved.
During the first year of operations, a Bumble Roofing franchisee must spend a minimum of $65,000 on promotional advertising within their territory, with an additional $15,000 required for each contiguous territory. After the first year, the franchisee must spend the greater of either $65,000 plus $15,000 for each additional contiguous territory, or 5% of the prior year's gross revenues.
Bumble Roofing will provide advertising and promotion materials for the franchisee's use, and the franchisee must use the marketing materials Bumble Roofing provides in camera-ready form. The franchisee is responsible for local advertising placement, and Bumble Roofing will designate the allocation and direct how the franchisee should spend its initial marketing spend. These amounts are in addition to the franchisee's individual advertising obligations.