How are Bumble Roofing territories awarded?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
Territories are awarded on a first-come, first-served basis to qualified applicants that meet our requirements to operate a Roofing Business. Other than as described in this paragraph, you may not solicit or accept orders from customers located outside your Territory or use other channels of distribution, including the Internet, catalog sales, telemarketing or other direct marketing.
You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
You will be granted a Territory in which to operate the Roofing Business under the Franchise Agreement. Your Territory is based on demographics and other characteristics including single-family household density, home values, average income and other characteristics of the surrounding area, natural boundaries, extent of competition and the amount and size of urban, suburban and rural areas. We will grant only one license to a franchisee for up to 100,000 single-family households in the designated geographical location ("Household Limit"). If you are granted a Territory in excess of the Household Limit, then you will need to pay us an Additional Household Fee, which equals $0.25 per single-family household in the Territory in excess of 100,000 single-family households. We will use the most recent population information available in the U.S. Census Data, or other statistical sources of our choosing to determine single-family household counts and densities. You will maintain rights to your Territory even though the count of single-family households in your Territory may increase or decrease. We have the exclusive right to determine the boundaries of your Territory in our sole discretion. We reserve the right to change, modify, or delete the Household Limit in our sole discretion. We will use our business judgment to determine whether the Household Limit makes good business sense for us and all of our franchisees. Enforcing the Household Limit may not be practical when considering limitations on geography, housing availability, natural physical boundaries and population and demographic shifts. In the event that utilizing a Household Limit does not make good business sense as determined by us we may delete the Household Limit in our sole discretion.
Source: Item 12 — TERRITORY (FDD pages 37–39)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, territories are awarded on a first-come, first-served basis to qualified applicants who meet the requirements to operate a roofing business. However, the FDD also states that franchisees will not receive an exclusive territory and may face competition from other franchisees, outlets that Bumble Roofing owns, or other channels of distribution or competitive brands that Bumble Roofing controls.
The territory size is based on demographics and other characteristics, including single-family household density, home values, average income, natural boundaries, the extent of competition, and the amount and size of urban, suburban, and rural areas. Bumble Roofing grants only one license to a franchisee for up to 100,000 single-family households in the designated geographical location. If a territory exceeds this limit, the franchisee must pay an Additional Household Fee of $0.25 per single-family household exceeding 100,000. Bumble Roofing uses the most recent population information available in the U.S. Census Data or other statistical sources to determine single-family household counts and densities. Franchisees maintain rights to their territory even if the count of single-family households increases or decreases.
Bumble Roofing has the exclusive right to determine the boundaries of a territory and reserves the right to change, modify, or delete the Household Limit at its sole discretion. This may occur if enforcing the Household Limit does not make good business sense, considering limitations on geography, housing availability, natural physical boundaries, and population and demographic shifts. Bumble Roofing also reserves specific rights, including owning, franchising, or operating Roofing Businesses at any location outside of the Territory, regardless of proximity to the franchisee's Roofing Business. They also reserve the right to use the Marks and the System to sell any products or services through any alternate channels of distribution within or outside of the Territory, including the Internet, which they exclusively reserve.
Prospective franchisees should be aware that Bumble Roofing retains significant control over territory boundaries and sales channels, which could impact their business. The lack of an exclusive territory and the potential for competition from other franchisees and company-owned outlets are also important considerations. The ability of Bumble Roofing to modify the Household Limit and utilize alternative distribution channels, including the Internet, could further affect a franchisee's market share and profitability.