What standards must advertising and promotional materials meet to be used at a Bumble Roofing business?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
- 11.3 Franchisor will make available to Franchisee all advertising and promotion materials for the Business which are used by Franchisor and other BUMBLE ROOFING® franchisees. Franchisee may not develop advertising materials for use in the Business without Franchisor's prior written approval. If
Franchisor approves the advertising materials prepared by Franchisee, Franchisor may make available to other franchisees such advertising and promotion materials. Franchisee must pay duplication costs of any advertising or promotion material provided by Franchisor.
- (f) Franchisee will use the Marks and Copyrighted Materials only in lettering, logos, print styles, forms, and formats, including but not limited to, advertising and promotional materials, invoices, signage, business checks, business cards, invoices, stationery, and promotional items such as clothing, pens, mugs, etc., which have been approved by Franchisor in accordance with this Agreement, and promptly follow instructions regarding the Marks and Copyrighted Materials as provided in the Manual and otherwise given by Franchisor from time to time.
- (g) Franchisee will use the following copyright notice at least once on each piece of advertising, promotional, or other material used in connection with the Products and Services:
- © (year of first publication). BUMBLE ROOFING FRANCHISOR, LLC, All Rights Reserved.
- (h) Franchisee will use the Marks with a superscript "®", ™ or "SM", as specified by Franchisor, unless and until advised by Franchisor to use a different notice.
- (r) Franchisee shall comply with the advertising requirements set out in Section 11.
- (s) Franchisee will not use any materials that are false or misleading or communicate anything to customers or prospective customers that is false or misleading.
- (t) Franchisee will ensure that all advertising, labeling, packaging and other materials associated with the Services and Products fully conform to all applicable laws and regulations.
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, franchisees must adhere to specific standards for advertising and promotional materials. Franchisees must get prior written approval from Bumble Roofing for any advertising materials they develop themselves. If approved, these materials may be made available to other franchisees. Franchisees are responsible for the duplication costs of any advertising or promotional material provided by Bumble Roofing.
Bumble Roofing franchisees must use the company's marks and copyrighted materials only in approved formats, including lettering, logos, print styles, and forms for all advertising and promotional materials, invoices, signage, business checks, cards, stationery, and promotional items. Franchisees must also include a copyright notice on each piece of advertising or promotional material, using the specified format: © (year of first publication). BUMBLE ROOFING FRANCHISOR, LLC, All Rights Reserved. Additionally, franchisees must use the marks with a superscript "®", ™ or "SM", as specified by Bumble Roofing.
Furthermore, Bumble Roofing franchisees are prohibited from using false or misleading materials in their advertising and communications. All advertising, labeling, packaging, and other materials associated with the services and products must fully conform to all applicable laws and regulations. Franchisees must also comply with the advertising requirements outlined in Section 11 of the franchise agreement. These stipulations ensure that all advertising efforts align with Bumble Roofing's brand standards and legal requirements, protecting both the franchisee and the franchisor from potential liabilities.
These requirements are typical in franchising, as franchisors need to maintain brand consistency and quality control across all franchise locations. By controlling advertising content and ensuring legal compliance, Bumble Roofing aims to protect its brand reputation and avoid any potential legal issues arising from franchisee advertising practices. Prospective franchisees should carefully review these requirements and understand the approval processes for advertising materials to ensure they can effectively market their business while staying within the bounds of the franchise agreement.