What standards must advertising and promotional materials meet for a Bumble Roofing franchise?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
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operation of its Business, Franchisor or its agents shall have the right of entry and inspection of Franchisee's Business and operating procedures pursuant to Section 8.4.
- (e) Franchisee will safeguard and maintain the reputation and prestige of the Marks and Copyrighted Materials and will not do anything that would tarnish the image of or adversely affect the value, reputation or goodwill associated with the Marks. Franchisee will not do anything that would dilute, directly or indirectly, the value of the goodwill attached to the Marks, nor counsel, procure or assist anyone else to do the same.
- (f) Franchisee will use the Marks and Copyrighted Materials only in lettering, logos, print styles, forms, and formats, including but not limited to, advertising and promotional materials, invoices, signage, business checks, business cards, invoices, stationery, and promotional items such as clothing, pens, mugs, etc., which have been approved by Franchisor in accordance with this Agreement, and promptly follow instructions regarding the Marks and Copyrighted Materials as provided in the Manual and otherwise given by Franchisor from time to time.
- (g) Franchisee will use the following copyright notice at least once on each piece of advertising, promotional, or other material used in connection with the Products and Services:
- © (year of first publication). BUMBLE ROOFING FRANCHISOR, LLC, All Rights Reserved.
- (h) Franchisee will use the Marks with a superscript "®", ™ or "SM", as specified by Franchisor, unless and until advised by Franchisor to use a different notice.
10.3 Franchisee acknowledges and agrees that:
- (a) If, in Franchisor's reasonable determination, the use of Marks or Copyrighted Materials in connection with the Services, Products, other products and services or the Business will infringe or potentially infringe upon the rights of any third party, weakens or impairs the rights of Franchisor or its Affiliates in the Marks or Copyrighted Materials, or it otherwise becomes advisable at any time in the sole discretion of Franchisor or its Affiliates for Franchisor to modify or discontinue use of the Marks or Copyrighted Materials, then upon notice from Franchisor, Franchisee will immediately terminate or modify such use in the manner prescribed by Franchisor. Franchisor may require Franchisee to use one or more additional or substitute trade names, trademarks, service marks or other commercial symbols or copyrighted materials.
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, franchisees must adhere to specific standards for advertising and promotional materials. Bumble Roofing will provide franchisees with all advertising and promotional materials used by the franchisor and other franchisees. Franchisees cannot develop their own advertising materials without prior written approval from Bumble Roofing. If the franchisor approves franchisee-created materials, they may make them available to other franchisees. Franchisees are responsible for covering the duplication costs of any advertising or promotional materials provided by Bumble Roofing.
Bumble Roofing franchisees must comply with advertising requirements outlined in Section 11 of the franchise agreement. They are prohibited from using false or misleading materials in their communications with customers or prospective customers. All advertising, labeling, packaging, and other materials associated with Bumble Roofing's services and products must fully conform to all applicable laws and regulations.
Furthermore, franchisees must use the brand's marks and copyrighted materials only in approved formats, including lettering, logos, print styles, and forms, as specified by Bumble Roofing. This applies to various items such as advertising, promotional materials, invoices, signage, business checks, business cards, stationery, and promotional items. Franchisees must also include a copyright notice on each piece of advertising or promotional material used, and use the Marks with a superscript "®", ™ or "SM", as specified by Franchisor.
These regulations ensure brand consistency and compliance across all Bumble Roofing franchise locations, protecting both the franchisee and the franchisor from potential legal issues and maintaining a unified brand image. Franchisees should be aware of these requirements and ensure all advertising and promotional efforts align with the franchisor's standards and legal guidelines.