When does the six-month period for the Opening Advertising campaign begin for a Bumble Roofing franchise?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
penses.
Advertising Programs
Over the course of the period beginning the month prior to opening your Roofing Business and the five months after opening, you will launch a marketing and advertising campaign in the Territory. You must spend a minimum of $20,000 during that six-month period on advertising approved by us ("Opening Advertising"). These amounts are in addition to your Individual Advertising obligations discussed below. There is no limit on what you can spend on advertising. You must use the marketing materials we provide to you in camera ready form. If you wish to develop your own advertising materials, you must have them approved by us in writing prior to use. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within 14 business days. If for some reason, we are not able to respond within 14 business days, the materials are deemed disapproved. We do not provide for placement of local advertising on your behalf. You are responsible for local advertising placement. We will designate the allocation and direct how you shou
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 30–37)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, the six-month period for the Opening Advertising campaign begins the month prior to opening the Roofing Business and extends for five months after opening. During this period, the franchisee must spend a minimum of $20,000 on advertising approved by Bumble Roofing.
This initial advertising expenditure is separate from ongoing individual advertising obligations. Bumble Roofing requires franchisees to use marketing materials provided in camera-ready form but allows franchisees to develop their own materials with prior written approval. The franchisor has 14 business days to respond to advertising material approval requests; failure to respond within that timeframe results in disapproval.
Bumble Roofing designates how the Opening Advertising funds should be allocated and spent, but franchisees are responsible for local advertising placement. This initial advertising campaign is a crucial part of launching the franchise and building brand awareness in the local territory.