What will be provided to the Bumble Roofing franchisee through the National Branding & Marketing Fund?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
- 11.5 Advertising materials and services will be provided to Franchisee through the National Branding & Marketing Fund.
Franchisor may occasionally provide for placement of advertising on behalf of the entire System, including franchisees, or on behalf of a particular region, which may not include Franchisee, through the National Branding & Marketing Fund.
Franchisor reserves the right to use the National Branding & Marketing Fee from the National Branding & Marketing Fund to place advertising in national media or regional media (including broadcast, print, Internet or other media) in the future.
Franchisee acknowledges that the National Branding & Marketing Fund is intended to maximize the general brand recognition of the System.
Franchisor is not obligated to expend National Branding & Marketing Funds on Franchisee's behalf or benefit or expend National Branding & Marketing Funds equivalent or proportionate to Franchisee's National Branding & Marketing Fees on Franchisee's behalf or benefit.
- 11.6 National advertising, public relations, and promotions will be started and continued by Franchisor, when, in Franchisor's sole discretion, Franchisor deems that it has accumulated sufficient moneys for that purpose.
The National Branding & Marketing Fund will be used to promote the System, Services and/or Products sold by the franchisees and will not be used to sell additional franchises.
Franchisor's accounting and marketing personnel or a representative designated by Franchisor will administer the National Branding & Marketing Fund.
The National Branding & Marketing Fund will collect National Branding & Marketing Fees from all franchisees.
All payments to the National Branding & Marketing Fund must be spent on advertising, public relations, market research, promotion, marketing of goods and services provided by Franchisor, outside vendors, including but not limited to marketing agencies, and administration of the National Branding & Marketing Fund, including but not limited to, salaries, overhead, administrative, accounting, collection and legal costs and expenses.
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, advertising materials and services will be provided to franchisees through the National Branding & Marketing Fund. The fund is intended to maximize general brand recognition for the Bumble Roofing system.
The franchisor may occasionally use the fund to place advertising on behalf of the entire system, including franchisees, or on behalf of a particular region, which may or may not include the franchisee. Bumble Roofing retains the right to use the National Branding & Marketing Fee to place advertising in national or regional media, including broadcast, print, internet, or other media.
Bumble Roofing will start and continue national advertising, public relations, and promotions when it deems that it has accumulated sufficient funds. The National Branding & Marketing Fund will be used to promote the Bumble Roofing system, services, and/or products sold by franchisees and will not be used to sell additional franchises. All payments to the National Branding & Marketing Fund must be spent on advertising, public relations, market research, promotion, marketing of goods and services provided by the franchisor, outside vendors, and administration of the fund, including salaries, overhead, administrative, accounting, collection, and legal costs and expenses.