What is the process for a Bumble Roofing franchisee to obtain approval to advertise outside of their territory?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
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You must invest a minimum of $65,000 ("Individual Advertising Investment") for marketing purposes in your Territory during the first 12 months of operations, plus an additional $15,000 for each additional contiguous Territory. The Individual Advertising Investment must be used by you for local advertising, to be selected and placed by you, in your Territory. These funds are reserved only for marketing, promotions and advertising of your Roofing Business. You may not advertise outside your Territory without our approval, which may be withheld in our sole discretion. You must submit proof of your Individual Advertising Investment expenditures to us in the frequency we prescribe (which may be monthly and/or annually), and upon our request. You must obtain our prior written approval of all of your marketing, promotional and advertising materials. We have the right, but not the obligation, to collect up to the minimum required Individual Advertising Investment from you and administer it on marketing and advertising investments in your Territory on your behalf. After the first year of operations, you must spend each year the greater of (a) $65,000 plus an additional $15,000 for each additional contiguous Territory, or (b) 5% o
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 30–37)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, franchisees are required to get approval from Bumble Roofing to advertise outside of their designated territory. This approval may be withheld at Bumble Roofing's discretion.
During the first 12 months of operation, a Bumble Roofing franchisee must invest a minimum of $65,000 for marketing purposes within their territory. If a franchisee has additional contiguous territories, they must invest an additional $15,000 per territory. These funds are specifically reserved for local advertising, promotions, and marketing of the Bumble Roofing business. Franchisees are required to submit proof of these advertising expenditures to Bumble Roofing, with the frequency to be determined by the franchisor, which may be monthly or annually.
Bumble Roofing also requires franchisees to obtain prior written approval for all marketing, promotional, and advertising materials. This requirement ensures that all advertising efforts align with the brand's standards and image. After the first year, franchisees must spend annually the greater of $65,000 (plus $15,000 for each additional contiguous territory) or 5% of the prior year's gross revenues on advertising.
This policy gives Bumble Roofing significant control over the franchisee's advertising activities, especially outside their territory. A prospective franchisee should consider this when evaluating the franchise opportunity, as it may limit their ability to expand their marketing reach beyond their immediate area without the franchisor's explicit consent.