On what page of the Bumble Roofing franchise agreement can I find information about advertising and promotion?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
anchisor and its Affiliates shall authorize Franchisee to utilize any Improvement that may be developed by other franchisees and is authorized generally for use by other franchisees.
11. ADVERTISING AND PROMOTION
- 11.1 Franchisee acknowledges that local marketing, promotion and advertising are required to advise the public of the Business. During the first twelve (12) months of operations, Franchisee will spend a minimum of $65,000 on promotional advertising within the Territory ("Individual Advertising Investment"), plus an additional $15,000 for each additional contiguous Territory. Franchisee may not advertise outside its Territory without Franchisor's approval, which may be granted or withheld in Franchisor's discretion. After the first year of operations, Franchisee must spend each year the greater of (a) $65,000 plus an additional $15,000 for each additional contiguous Territory, or (b) 5% of the prior year's Gross Revenues.
- 11.2 During the Initial Term and any Interim Period, Franchisee shall furnish each month and/or year, as Franchisor prescribes, and upon Franchisor's request, to Franchisor an accounting of Franchisee's previous month's or year's Individual Advertising Investment expenditures on a form approved by Franchisor. Franchisor has the right, but not the obligation, once Franchisee commences operations, to collect up to the minimum required Individual Advertising Investment from Franchisee and administer it on marketing and advertising investments in Franchisee's Territory on Franchisee's behalf.
- 11.3 Franchisor will make available to Franchisee all advertising and promotion materials for the Business which are used by Franchisor and other BUMBLE ROOFING® franchisees. Franchisee may not develop advertising materials for use in the Business without Franchisor's prior written approval. If
Franchisor approves the advertising materials prepared by Franchisee, Franchisor may make available to other franchisees such advertising and promotion materials. Franchisee must pay duplic
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, details regarding advertising and promotion can be found on page 102 of the franchise agreement. Section 11 of the agreement outlines the franchisee's responsibilities for local marketing, promotion, and advertising.
During the first year of operations, a Bumble Roofing franchisee must spend a minimum of $65,000 on promotional advertising within their territory. This is referred to as the "Individual Advertising Investment." If a franchisee has additional contiguous territories, they must spend an additional $15,000 per territory. After the first year, the franchisee must spend the greater of $65,000 (plus $15,000 per additional contiguous territory) or 5% of the prior year's gross revenues.
The Bumble Roofing agreement also states that the franchisee must provide an accounting of their Individual Advertising Investment expenditures to the franchisor monthly or annually, as prescribed by the franchisor. The franchisor has the right, but not the obligation, to collect the minimum required Individual Advertising Investment and administer it on marketing and advertising investments in the franchisee's territory. Bumble Roofing will also make available all advertising and promotion materials used by the franchisor and other franchisees. Franchisees must obtain prior written approval from Bumble Roofing before developing their own advertising materials. If approved, these materials may be made available to other franchisees, with the franchisee responsible for duplication costs.
Bumble Roofing has also established a national branding and marketing fund. This fund is separate from the local advertising requirements and is used for national-level marketing efforts. This comprehensive approach to advertising and promotion ensures brand consistency while also allowing for local market adaptation.