When do the ongoing marketing obligations begin for a Bumble Roofing franchise?

According to Bumble Roofing's 2025 Franchise Disclosure Document, franchisees' ongoing marketing obligations begin one month prior to opening their roofing business. These marketing expenditures must be spent in accordance with Bumble Roofing's allocation on approved advertising and vendors. The FDD specifies that these amounts are the minimum a franchisee may spend, and there is no maximum limit imposed by Bumble Roofing on marketing expenditures.

In addition to ongoing marketing, Bumble Roofing requires franchisees to launch a marketing and advertising campaign when they begin operations, and before the operating season in their territory. Franchisees must spend a minimum of $20,000 over the period starting one month prior to opening and continuing for five months after opening. The high estimate for this initial advertising spend is $30,000.

Both the initial and ongoing advertising expenditures count toward the Individual Advertising Investment requirement detailed in Items 6 and 11 of the Bumble Roofing FDD. This coordinated approach to marketing, with both upfront and ongoing requirements, is typical in franchising to ensure brand consistency and local market penetration.