What is Bumble Roofing's obligation regarding administering the Individual Advertising Investment if they collect it from the franchisee?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
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You must invest a minimum of $65,000 ("Individual Advertising Investment") for marketing purposes in your Territory during the first 12 months of operations, plus an additional $15,000 for each additional contiguous Territory. The Individual Advertising Investment must be used by you for local advertising, to be selected and placed by you, in your Territory. These funds are reserved only for marketing, promotions and advertising of your Roofing Business. You may not advertise outside your Territory without our approval, which may be withheld in our sole discretion. You must submit proof of your Individual Advertising Investment expenditures to us in the frequency we prescribe (which may be monthly and/or annually), and upon our request. You must obtain our prior written approval of all of your marketing, promotional and advertising materials. We have the right, but not the obligation, to collect up to the minimum required Individual Advertising Investment from you and administer it on marketing and advertising investments in your Territory on your behalf. After the first year of operations, you must spend each year the greater of (a) $65,000 plus an additional $15,000 for each additional contiguous Territory, or (b) 5% o
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 30–37)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, Bumble Roofing has the right, but not the obligation, to collect the minimum required Individual Advertising Investment from franchisees. If Bumble Roofing chooses to collect these funds, they will administer them for marketing and advertising investments in the franchisee's territory on the franchisee's behalf.
During the first 12 months of operations, a Bumble Roofing franchisee must invest a minimum of $65,000 for marketing purposes in their territory. Additionally, $15,000 must be invested for each additional contiguous territory. These funds are to be used for local advertising selected and placed by the franchisee within their territory and are reserved only for marketing, promotions, and advertising of the roofing business. Franchisees must obtain Bumble Roofing's prior written approval for all marketing materials and provide proof of expenditures upon request.
After the first year, the franchisee must spend annually the greater of (a) $65,000 plus $15,000 for each additional contiguous territory, or (b) 5% of the prior year's gross revenues. Bumble Roofing retains the right to collect and administer the initial Individual Advertising Investment, using it for marketing and advertising investments within the franchisee's territory. This provides Bumble Roofing with the option to ensure that advertising funds are used effectively and in accordance with their standards, while also allowing franchisees the autonomy to manage their own advertising efforts if Bumble Roofing does not exercise this right.