What can the National Branding & Marketing Fund be used for by Bumble Roofing?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
keting Fund for the current year.
We may use the National Branding & Marketing Fund for the creation, production and placement of commercial advertising; internet advertising; agency costs and commissions; creation and production of video, audio and written advertisements; administering multi-regional advertising programs, direct mail and other media advertising; in-house staff creative development, assistance and related administrative costs; local promotions; supporting public relations; market research; website development; public relations efforts including affiliations with charitable organizations related to the Roofing Business; and other advertising and marketing activities, including participating at trade shows or industry associations.
Advertising may be placed in local, regional or national media of our choice, including print, direct mail, internet, radio or television. We do not guarantee that advertising expenditures from the National Branding & Marketing Fund will benefit you or any other franchisee directly, on a pro rata basis, or at all.
We will not use National Branding & Marketing Fund monies to solicit franchisees in our current fiscal year. Neither our affiliates nor we receive payments for providing goods or services to the National Branding & Marketing Fund, except for reimbursement of expenses as described above.
You are strongly encouraged to order sales and marketing material from our designated supplier(s).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 30–37)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, the National Branding & Marketing Fund can be used for various advertising and marketing activities. These include the creation, production, and placement of commercial advertising, internet advertising, and video, audio, and written advertisements. Bumble Roofing may also use the fund for agency costs and commissions, administering multi-regional advertising programs, direct mail, and other media advertising.
Additionally, the fund can support in-house staff creative development, assistance, and related administrative costs, as well as local promotions and public relations efforts. Market research and website development are also listed as potential uses. Bumble Roofing may also use the fund for public relations efforts, including affiliations with charitable organizations related to the Roofing Business, and participating at trade shows or industry associations.
Bumble Roofing also states that they may reimburse themselves, their authorized representatives, or their affiliates for administrative costs, independent audits, accounting, bookkeeping, reporting and legal expenses, taxes and all other direct or indirect expenses that may be incurred and associated with the programs funded by the National Branding & Marketing Fund. However, Bumble Roofing does not guarantee that advertising expenditures from the National Branding & Marketing Fund will benefit franchisees directly or on a pro rata basis.