How much additional Individual Advertising Investment is required for each additional contiguous Territory for a Bumble Roofing franchise?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
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You must invest a minimum of $65,000 ("Individual Advertising Investment") for marketing purposes in your Territory during the first 12 months of operations, plus an additional $15,000 for each additional contiguous Territory. The Individual Advertising Investment must be used by you for local advertising, to be selected and placed by you, in your Territory. These funds are reserved only for marketing, promotions and advertising of your Roofing Business. You may not advertise outside your Territory without our approval, which may be withheld in our sole discretion. You must submit proof of your Individual Advertising Investment expenditures to us in the frequency we prescribe (which may be monthly and/or annually), and upon our request. You must obtain our prior written approval of all of your marketing, promotional and advertising materials. We have the right, but not the obligation, to collect up to the minimum required Individual Advertising Investment from you and administer it on marketing and advertising investments in your Territory on your behalf. After the first year of operations, you must spend each year the greater of (a) $65,000 plus an additional $15,000 for each additional contiguous Territory, or (b) 5% o
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 30–37)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, a franchisee must invest a minimum of $65,000 for marketing purposes in their territory during the first 12 months of operations. In addition to this initial investment, Bumble Roofing requires an additional $15,000 for each additional contiguous territory.
This additional advertising investment is specifically designated for local advertising efforts within the expanded territory, with the franchisee responsible for selecting and placing the advertisements. These funds are strictly reserved for marketing, promotions, and advertising related to the Bumble Roofing business.
Bumble Roofing maintains control over advertising, as franchisees cannot advertise outside their designated territory without prior approval from the company. Furthermore, Bumble Roofing requires franchisees to submit proof of their advertising expenditures and obtain written approval for all marketing materials. This ensures that advertising efforts align with the brand's overall strategy and standards. After the first year, the franchisee must spend the greater of (a) $65,000 plus an additional $15,000 for each additional contiguous Territory, or (b) 5% of the prior year's Gross Revenues.