What is included in the definition of 'Franchise' for a Bumble Roofing business?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
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RECITALS
WHEREAS, Franchisor and its affiliates have developed a comprehensive system for the operation of a business which offers and sells roofing installation and repairs, and related products and services, for residential and commercial customers.
WHEREAS, Roofing Businesses are operated under a unique business system, including valuable know-how, information, Trade Secrets, Confidential Information, methods, Manual, standards, designs, methods of trademark usage, copyrights, sources and specifications, confidential electronic and other communications, methods of Internet usage, marketing programs, and research and development (the "System").
WHEREAS, the distinguishing characteristics of the System include the trademark "BUMBLE ROOFING" and other trademarks and trade names, confidential operating procedures, confidential Manual, standards and specifications for equipment, services and products, method of Internet usage, methods of service, management and marketing programs and sales techniques and strategies. All of these distinguishing characteristics may be changed, improved, and further developed by Franchisor from time to time. They are Franchisor's Confidential Information and Trade Secrets and are designated by and identified with the Marks described in this Agreement.
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, the franchise includes a comprehensive system for operating a business that offers and sells roofing installation and repairs, along with related products and services, for both residential and commercial customers. This system incorporates valuable know-how, information, trade secrets, confidential information, methods, manuals, standards, designs, methods of trademark usage, copyrights, sources and specifications, confidential electronic and other communications, methods of Internet usage, marketing programs, and research and development.
The distinguishing characteristics of the Bumble Roofing system include the trademark "BUMBLE ROOFING" and other trademarks and trade names, confidential operating procedures, confidential manuals, standards and specifications for equipment, services and products, method of Internet usage, methods of service, management and marketing programs and sales techniques and strategies. These characteristics can be changed, improved, and further developed by Bumble Roofing from time to time and are considered confidential information and trade secrets.
Prospective franchisees should understand that the franchise is heavily reliant on maintaining the uniformity and standards set by Bumble Roofing. Franchisees benefit from being identified with the Bumble Roofing system and recognize the value of the marks associated with it. They must operate their roofing business in conformity with the system, whether the business is located in the franchisee's home or an outside leased or owned location.