What is included in the 'Advertising and Marketing' expenses for a Bumble Roofing affiliate unit?

According to Bumble Roofing's 2025 Franchise Disclosure Document, the 'Advertising and Marketing' expenses for the affiliate unit include all expenses associated with generating consumer leads for roofing projects.

This means that the $148,400 spent on advertising and marketing by the affiliate unit, as detailed in the financial performance representation, was specifically allocated to attracting potential customers interested in Bumble Roofing's services. This figure represents 2.9% of the affiliate unit's total revenue of $5,046,152.

For a prospective franchisee, this information highlights the importance of budgeting for marketing and advertising to drive lead generation. While the affiliate unit's spending offers a benchmark, actual costs may vary depending on the franchisee's location, marketing strategies, and local market conditions. It is important to note that the financial performance representation pertains to an affiliate-owned unit in Los Angeles, CA, and results may not be typical for all franchisees.