What is the geographic scope of the Individual Advertising Investment for a Bumble Roofing franchise?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
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You must invest a minimum of $65,000 ("Individual Advertising Investment") for marketing purposes in your Territory during the first 12 months of operations, plus an additional $15,000 for each additional contiguous Territory. The Individual Advertising Investment must be used by you for local advertising, to be selected and placed by you, in your Territory. These funds are reserved only for marketing, promotions and advertising of your Roofing Business. You may not advertise outside your Territory without our approval, which may be withheld in our sole discretion. You must submit proof of your Individual Advertising Investment expenditures to us in the frequency we prescribe (which may be monthly and/or annually), and upon our request. You must obtain our prior written approval of all of your marketing, promotional and advertising materials. We have the right, but not the obligation, to collect up to the minimum required Individual Advertising Investment from you and administer it on marketing and advertising investments in your Territory on your behalf. After the first year of operations, you must spend each year the greater of (a) $65,000 plus an additional $15,000 for each additional contiguous Territory, or (b) 5% o
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 30–37)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, the Individual Advertising Investment is specifically designated for marketing within the franchisee's defined territory. During the first 12 months of operations, a franchisee must invest a minimum of $65,000 for marketing purposes in their territory. An additional $15,000 is required for each additional contiguous territory.
This investment is intended for local advertising, selected and implemented by the franchisee within their territory. Bumble Roofing franchisees are restricted from advertising outside their designated territory without prior approval from the franchisor, which may be withheld at their discretion. This ensures that advertising efforts are concentrated within the franchisee's area of operation, preventing overlap or competition between different franchise locations.
After the initial year, the required annual advertising expenditure is the greater of either $65,000 plus $15,000 for each additional contiguous territory, or 5% of the previous year's gross revenues. This ongoing requirement ensures continued marketing efforts to sustain and grow the Bumble Roofing business within the franchisee's territory. Franchisees must also provide proof of these advertising expenditures to Bumble Roofing at intervals prescribed by the franchisor, which could be monthly or annually.
Bumble Roofing retains the right to collect the minimum required Individual Advertising Investment from the franchisee and manage these funds for marketing and advertising investments within the franchisee's territory. This provides Bumble Roofing with the option to oversee and optimize local marketing efforts on behalf of the franchisee, ensuring compliance with brand standards and effective allocation of advertising resources.