What is the geographic limit on advertising for a Bumble Roofing franchisee without approval?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
ing.
You must invest a minimum of $65,000 ("Individual Advertising Investment") for marketing purposes in your Territory during the first 12 months of operations, plus an additional $15,000 for each additional contiguous Territory. The Individual Advertising Investment must be used by you for local advertising, to be selected and placed by you, in your Territory. These funds are reserved only for marketing, promotions and advertising of your Roofing Business. You may not advertise outside your Territory without our approval, which may be withheld in our sole discretion. You must submit proof of your Individual Advertising Investment expenditures to us in the frequency we prescribe (which may be monthly and/or annually), and upon our request. You must obtain our prior written approval of all of your marketing, promotional and advertising materials. We have the right, but not the obligation, to collect up to the minimum required Individual Advertising Investment from you and administer it on marketing and advertising investments in your Territory on your behalf. After the first year of operations, you must spend each year the greater of (a) $65,000 plus an additional $15,000 for each additional contiguous Territory, or (b) 5% o
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 30–37)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, a franchisee's advertising is generally limited to their assigned territory. Specifically, the FDD states that franchisees may not advertise outside their territory without prior approval from Bumble Roofing. This approval can be withheld at Bumble Roofing's discretion.
During the first 12 months of operation, a Bumble Roofing franchisee must invest a minimum of $65,000 for marketing purposes within their territory. If a franchisee has additional contiguous territories, they must invest an additional $15,000 per territory. These funds are specifically reserved for marketing, promotions, and advertising of the Bumble Roofing business within the designated territory.
After the first year, the franchisee must spend annually the greater of either $65,000 plus $15,000 for each additional contiguous territory, or 5% of the prior year's gross revenues on advertising. Bumble Roofing also requires franchisees to submit proof of their advertising expenditures, with the frequency to be determined by Bumble Roofing.
Bumble Roofing retains the right to collect the minimum required advertising investment from the franchisee and administer it on their behalf for marketing and advertising investments within the franchisee's territory. Additionally, all marketing, promotional, and advertising materials require Bumble Roofing's prior written approval.