Does the Bumble Roofing franchisor have the discretion to register trademarks or copyrights?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
ications, methods of Internet usage, marketing programs, and research and development (the "System").
WHEREAS, the distinguishing characteristics of the System include the trademark "BUMBLE ROOFING" and other trademarks and trade names, confidential operating procedures, confidential Manual, standards and specifications for equipment, services and products, method of Internet usage, methods of service, management and marketing programs and sales techniques and strategies. All of these distinguishing characteristics may be changed, improved, and further developed by Franchisor from time to time. They are Franchisor's Confidential Information and Trade Secrets and are designated by and identified with the Marks described in this Agreement.
WHEREAS, Franchisor's affiliate, Lynx Franchising Intellectual Property, LLC ("Lynx IP") is the owner of certain trademarks and service marks associated with or related to the System, and which represent the System's high standards of quality, service and customer satisfaction, and Lynx
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, the franchisor has broad discretion regarding trademarks and copyrights. The franchise agreement specifies that Bumble Roofing and its affiliates retain the exclusive right to use and license the 'Marks' and 'System' for roofing businesses outside the franchisee's territory.
Bumble Roofing also retains the right to use, license, or franchise other trademarks or service marks, even those that are similar to the 'Marks,' in alternative channels of distribution or at any location, including within the franchisee's territory. This includes the right to offer services or products through various channels, such as wholesalers, retail outlets, or online platforms, using the 'Marks' or other trademarks.
Furthermore, Bumble Roofing maintains control over internet marketing, including the use of websites and domain names incorporating 'Bumble Roofing.' Franchisees are restricted from independently marketing online or using domain names similar to the 'Marks' without prior written approval from Bumble Roofing. Franchisees are also required to use the Marks and Copyrighted Materials only in approved formats and to include a copyright notice on advertising materials. These provisions grant Bumble Roofing significant control over its trademarks and copyrighted materials, allowing it to adapt its branding and marketing strategies as needed.