Where is the Bumble Roofing Franchisee's Territory stipulated in the agreement?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
trictions imposed on Franchisee upon expiration of this Agreement shall be deemed to take effect upon termination of the Interim Period.
4. TERRITORY
4.1 During the Initial Term and any Interim Period and for so long as Franchisee is in compliance with all of its obligations hereunder, except as otherwise provided in this Agreement, including Franchisor's reservation of rights as set forth in Sections 4.2, 4.4 and 4.7, neither Franchisor nor any Affiliate will establish or license another person or entity to establish a Roofing Business using the Marks licensed to Franchisee within the Territory encompassed by the boundaries and with the population base set forth in Attachment A, attached hereto and incorporated herein by reference. Except as otherwise specifically provided in this Agreement, this Agreement does not restrict Franchisor or its Affiliates and does not grant rights to Franchisee to pursue any of Franchisor's or its Affiliates other business concepts other than the Roofing Business.
4.2 Franchisee acknowledges that Franchise granted hereunder is non-exclusive and that Franchisor and its Affiliates retain the exclusive right, among others:
- (a) to use, and to license others to use, the Marks and System for the operation of Roofing Businesses at any location other than in the Territory, regardless of proximity to the Territory;
- (b) to use, license or franchise the use of trademarks or service marks other than the Marks, whether in alternative channels of distribution or at any location including the Territory, in association with operations that are the same as, similar to or different than Roofing Business;
(c) to use the Marks and the System in connection with the provision of other services and products or in alternative channels of distribution such as those described in 4.2(d), at any location including the Territory;
(d) to offer the Services or Products, or grant others the right to offer the Services or Products, whether using the Marks or other trademarks or service marks, through alternative channels of distribution, including without limitation, wholesalers, retail outlets or other distribution outlets (other than Roofing Businesses), or by Internet commerce (e-commerce), mail order or otherwise, whether inside or outside the Territory;
(e) to use any websites utilizing a domain name incorporating one or more of the words "Bumble Roofing" or similar derivatives thereof. Franchisor retains the sole right to market on the Internet and use the Marks on the Internet, including all use of websites, domain names, URL's, directory addresses, metatags, linking, advertising, and co-branding and other arrangements. Franchisee may not independently market on the Internet, or use any domain name, address, locator, link, metatag, or search technique, with words or symbols similar to the Marks or otherwise establish any presence on the Internet without Franchisor's prior written approval. Franchisor intends that any Franchisee website be accessed only through Franchisor's home page. Franchisee will provide Franchisor with content for Franchisor's Internet marketing, and will sign Internet and intranet usage agreements, if any. Franchisor retains the right to approve any linking or other use of its website;
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, the specific details of a franchisee's territory are outlined in Attachment A of the Franchise Agreement. Section 4.1 of the agreement states that as long as the franchisee complies with their obligations, Bumble Roofing will not establish or license another entity to operate a roofing business using the licensed marks within the territory defined in Attachment A. This attachment is incorporated by reference into the main agreement, making it a legally binding part of the contract.
Attachment A would include the boundaries and population base of the territory granted to the franchisee. However, the agreement also specifies that the franchise is non-exclusive, and Bumble Roofing retains certain rights. These rights include the ability to use and license others to use the marks and system outside the franchisee's territory, use other trademarks, and offer services or products through alternative channels of distribution, even within the franchisee's territory. Bumble Roofing also retains the right to use websites with domain names incorporating "Bumble Roofing".
The Bumble Roofing agreement defines a "Territory" as consisting of a "Household Limit" of 100,000 single-family households in a designated geographical location. Bumble Roofing uses U.S. Census Data or other statistical sources to determine these counts. It's important to note that Bumble Roofing reserves the right to change the Household Limit at its discretion. Once the territory is established, it will not be changed, regardless of any increase or decrease in the number of single-family households.
Prospective Bumble Roofing franchisees should carefully review Attachment A to fully understand the scope and limitations of their territory. They should also inquire about the criteria used to define and potentially modify the Household Limit, as well as the potential for competition from other channels or national accounts within or near their territory.