What is Bumble Roofing franchisee's obligation if they acquire any rights, title, or interest in the Marks?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
- (e) Franchisee will safeguard and maintain the reputation and prestige of the Marks and Copyrighted Materials and will not do anything that would tarnish the image of or adversely affect the value, reputation or goodwill associated with the Marks. Franchisee will not do anything that would dilute, directly or indirectly, the value of the goodwill attached to the Marks, nor counsel, procure or assist anyone else to do the same.
- (f) Franchisee will use the Marks and Copyrighted Materials only in lettering, logos, print styles, forms, and formats, including but not limited to, advertising and promotional materials, invoices, signage, business checks, business cards, invoices, stationery, and promotional items such as clothing, pens, mugs, etc., which have been approved by Franchisor in accordance with this Agreement, and promptly follow instructions regarding the Marks and Copyrighted Materials as provided in the Manual and otherwise given by Franchisor from time to time.
- (g) Franchisee will use the following copyright notice at least once on each piece of advertising, promotional, or other material used in connection with the Products and Services:
- © (year of first publication). BUMBLE ROOFING FRANCHISOR, LLC, All Rights Reserved.
- (h) Franchisee will use the Marks with a superscript "®", ™ or "SM", as specified by Franchisor, unless and until advised by Franchisor to use a different notice.
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Bumble Roofing franchisees must safeguard the reputation and prestige of the Marks and Copyrighted Materials. Franchisees are prohibited from any actions that could tarnish the image or negatively impact the value, reputation, or goodwill associated with the Marks. This includes refraining from any activity that could dilute the goodwill attached to the Marks, either directly or indirectly, or assisting others in doing so.
Bumble Roofing franchisees are required to use the Marks and Copyrighted Materials only in approved formats, including lettering, logos, print styles, forms, and formats for advertising, promotional materials, invoices, signage, business checks, business cards, stationery, and promotional items. All uses must be approved by Bumble Roofing. Franchisees must also adhere to any instructions provided by Bumble Roofing regarding the Marks and Copyrighted Materials, as outlined in the Manual or otherwise communicated by the franchisor.
Additionally, franchisees must include a copyright notice on all advertising, promotional, or other materials used in connection with the Products and Services. The notice should read: "© (year of first publication). BUMBLE ROOFING FRANCHISOR, LLC, All Rights Reserved." Franchisees are also required to use the Marks with a superscript "®", ™ or "SM", as specified by Bumble Roofing, unless otherwise advised by the franchisor to use a different notice. These stipulations ensure brand consistency and protect the intellectual property of Bumble Roofing.
These requirements are typical in franchising, as franchisors need to maintain consistent branding and protect their trademarks. Franchisees benefit from the brand recognition associated with the Marks, so adhering to these guidelines is crucial for both the franchisor and the franchisee's success.