Where can the Bumble Roofing franchisee find the advertising requirements they must comply with?

According to Bumble Roofing's 2025 Franchise Disclosure Document, the advertising requirements for franchisees are detailed in Section 11 of the franchise agreement. Specifically, Item 22(r) states that franchisees must comply with the advertising requirements outlined in Section 11. This section likely covers various aspects of advertising, including required spending, approval processes for advertising materials, and adherence to brand standards.

Section 11.1 outlines the franchisee's responsibilities for local marketing, promotion, and advertising to inform the public about their Bumble Roofing business. During the first 12 months of operation, a franchisee must spend a minimum of $65,000 on promotional advertising within their territory. This is termed the "Individual Advertising Investment." If a franchisee has additional contiguous territories, they must spend an additional $15,000 per territory. After the first year, the franchisee must spend the greater of $65,000 plus $15,000 for each additional contiguous territory, or 5% of the prior year's gross revenues.

Bumble Roofing franchisees must furnish an accounting of their Individual Advertising Investment expenditures to the franchisor monthly or yearly, as prescribed by the franchisor. The franchisor has the right, but not the obligation, to collect up to the minimum required Individual Advertising Investment from the franchisee and administer it on marketing and advertising investments in the franchisee's territory on the franchisee's behalf. The franchisor will provide all advertising and promotion materials for the business, and franchisees must obtain prior written approval from the franchisor before developing their own advertising materials. Franchisees are also responsible for paying the duplication costs of any advertising or promotion material provided by the franchisor.

In addition to Section 11, franchisees are prohibited from using false or misleading advertising materials and must ensure that all advertising, labeling, and packaging conform to applicable laws and regulations. Franchisees must also safeguard the reputation and prestige of Bumble Roofing's marks and copyrighted materials, using them only in approved formats and with the specified copyright notices. Furthermore, franchisees must adhere to any guidelines provided in the Manual or otherwise given by the franchisor regarding the Marks and Copyrighted Materials.