Is a Bumble Roofing franchisee allowed to independently market on the Internet?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
e the Territory;
- (e) to use any websites utilizing a domain name incorporating one or more of the words "Bumble Roofing" or similar derivatives thereof. Franchisor retains the sole right to market on the Internet and use the Marks on the Internet, including all use of websites, domain names, URL's, directory addresses, metatags, linking, advertising, and co-branding and other arrangements. Franchisee may not independently market on the Internet, or use any domain name, address, locator, link, metatag, or search technique, with words or symbols similar to the Marks or otherwise establish any presence on the Internet without Franchisor's prior written approval. Franchisor intends that any Franchisee website be accessed only through Franchisor's home page. Franchisee will provide Franchisor with content for Franchisor's Internet marketing, and will sign Internet and intranet usage agreements, if any. Franchisor retains the right to approve any linking or other use of its website;
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, franchisees are restricted in their ability to independently market on the internet. Bumble Roofing retains the sole right to market on the internet and use its trademarks online.
Specifically, a Bumble Roofing franchisee cannot independently market on the internet or use any domain name, address, locator, link, metatag, or search technique with words or symbols similar to the Bumble Roofing marks without prior written approval from the franchisor. Furthermore, franchisees are prohibited from using websites with domain names incorporating "Bumble Roofing" or similar terms.
This means that a Bumble Roofing franchisee's online presence and marketing efforts are heavily controlled by the franchisor. Any franchisee website should be accessed through the franchisor's homepage, and franchisees must provide content for the franchisor's internet marketing. This level of control is common in franchising to maintain brand consistency, but it also limits a franchisee's autonomy in online marketing. A prospective franchisee should carefully consider these restrictions and discuss with Bumble Roofing the extent to which they can participate in and influence online marketing strategies for their territory.