What expenses are included in Advertising and Marketing for a Bumble Roofing franchise?

According to Bumble Roofing's 2025 Franchise Disclosure Document, Advertising and Marketing expenses encompass all costs associated with generating consumer leads for roofing projects. This is based on the financial performance representation of an affiliate-owned Bumble Roofing business.

In the provided financial table, the affiliate unit's Advertising and Marketing expenses totaled $148,400, representing 2.9% of the $5,046,152 in revenue. This figure provides a benchmark for prospective franchisees to understand the potential scale of marketing investments needed to drive revenue.

It's important to note that the FDD indicates that the affiliate unit's data may not be fully representative of a typical franchise, as the affiliate operated without territorial restrictions. However, the document does state that the Roofing Services offered by the Affiliate Unit are substantially similar to franchised Roofing Businesses. Therefore, franchisees should inquire about the specific marketing strategies and associated costs recommended or required by Bumble Roofing to effectively generate leads within their designated territories.