What discretion does Bumble Roofing have in approving a franchisee's request to advertise outside their territory?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
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You must invest a minimum of $65,000 ("Individual Advertising Investment") for marketing purposes in your Territory during the first 12 months of operations, plus an additional $15,000 for each additional contiguous Territory. The Individual Advertising Investment must be used by you for local advertising, to be selected and placed by you, in your Territory. These funds are reserved only for marketing, promotions and advertising of your Roofing Business. You may not advertise outside your Territory without our approval, which may be withheld in our sole discretion. You must submit proof of your Individual Advertising Investment expenditures to us in the frequency we prescribe (which may be monthly and/or annually), and upon our request. You must obtain our prior written approval of all of your marketing, prom
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 30–37)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, franchisees are required to invest a minimum of $65,000 for marketing purposes within their territory during the first 12 months of operation, with an additional $15,000 required for each contiguous territory. These funds are specifically designated for local advertising, promotions, and marketing of the Bumble Roofing business within the franchisee's territory.
Importantly, the FDD states that franchisees are prohibited from advertising outside their designated territory without prior approval from Bumble Roofing. The approval for advertising outside the territory may be withheld at Bumble Roofing's sole discretion. Franchisees must also submit proof of their advertising expenditures to Bumble Roofing, with the frequency to be determined by the franchisor. Additionally, all marketing, promotional, and advertising materials require Bumble Roofing's prior written approval.
This level of control allows Bumble Roofing to maintain brand consistency and prevent potential conflicts between franchisees operating in adjacent territories. It also ensures that advertising efforts are strategically aligned with the company's overall marketing plan. For a prospective franchisee, this means they need to be prepared to have their advertising plans reviewed and potentially modified by Bumble Roofing, and they cannot assume they can freely market outside their territory to expand their reach.