Can Bumble Roofing direct how a franchisee spends their Opening Advertising funds?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
penses.
Advertising Programs
Over the course of the period beginning the month prior to opening your Roofing Business and the five months after opening, you will launch a marketing and advertising campaign in the Territory. You must spend a minimum of $20,000 during that six-month period on advertising approved by us ("Opening Advertising"). These amounts are in addition to your Individual Advertising obligations discussed below. There is no limit on what you can spend on advertising. You must use the marketing materials we provide to you in camera ready form. If you wish to develop your own advertising materials, you must have them approved by us in writing prior to use. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within 14 business days. If for some reason, we are not able to respond within 14 business days, the materials are deemed disapproved. We do not provide for placement of local advertising on your behalf. You are responsible for local advertising placement. We will designate the allocation and direct how you should spend your Opening Adverti
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 30–37)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, Bumble Roofing does direct how a franchisee spends their Opening Advertising funds. During the period starting one month before opening their Roofing Business and continuing for the five months after opening, franchisees must launch a marketing and advertising campaign in their territory. Franchisees are required to spend a minimum of $20,000 during that six-month period on advertising approved by Bumble Roofing.
These Opening Advertising expenses are separate from the Individual Advertising obligations. While there is no limit to how much a franchisee can spend on advertising, they must use the marketing materials provided by Bumble Roofing in camera-ready form. If a franchisee wants to develop their own advertising materials, they must obtain written approval from Bumble Roofing before using them. Franchisees are not allowed to use any advertising or marketing materials, including press releases, unless Bumble Roofing has approved them in advance in writing.
Bumble Roofing will respond to requests for approval within 14 business days. If Bumble Roofing fails to respond within this timeframe, the materials are considered disapproved. Bumble Roofing does not handle the placement of local advertising on behalf of franchisees, making the franchisee responsible for local advertising placement. However, Bumble Roofing retains the right to designate the allocation and direct how franchisees should spend their Opening Advertising funds.