What is the definition of 'URLs' in the context of the Bumble Roofing franchise agreement?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor retains the sole right to market on the Internet and use the Marks on the Internet, including all use of websites, domain names, URL's, directory addresses, metatags, linking, advertising, and co-branding and other arrangements.
Franchisee may not independently market on the Internet, or use any domain name, address, locator, link, metatag, or search technique, with words or symbols similar to the Marks or otherwise establish any presence on the Internet without Franchisor's prior written approval.
Franchisor intends that any Franchisee website be accessed only through Franchisor's home page.
Franchisee will provide Franchisor with content for Franchisor's Internet marketing, and will sign Internet and intranet usage agreements, if any.
Franchisor retains the right to approve any linking or other use of its website;
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, the franchisor retains sole rights to market on the internet, including the use of URLs. The agreement specifies that Bumble Roofing franchisees cannot independently market on the internet or use any domain name, address, locator, link, metatag, or search technique with words or symbols similar to the Bumble Roofing marks without prior written approval from the franchisor.
This means that as a Bumble Roofing franchisee, you are significantly restricted in your ability to establish an independent online presence for your franchise. All internet marketing efforts, including website domain names and addresses, must be approved by Bumble Roofing. The franchisor intends that any franchisee website be accessed only through Bumble Roofing's home page.
This policy ensures brand consistency and control over the online representation of the Bumble Roofing brand. However, it also means that franchisees have limited autonomy in their local online marketing strategies and must rely on the franchisor's internet marketing efforts. Franchisees are expected to provide content for the franchisor's internet marketing and sign internet and intranet usage agreements, if any, indicating a collaborative approach under the franchisor's direction.
This level of control is common in many franchise systems to maintain uniform branding and messaging. Prospective franchisees should discuss with Bumble Roofing the specifics of internet marketing support provided and the process for obtaining approval for any local online marketing initiatives to fully understand the implications of this policy.