What is the definition of 'Opening Advertising' for a Bumble Roofing franchise?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
penses.
Advertising Programs
Over the course of the period beginning the month prior to opening your Roofing Business and the five months after opening, you will launch a marketing and advertising campaign in the Territory. You must spend a minimum of $20,000 during that six-month period on advertising approved by us ("Opening Advertising"). These amounts are in addition to your Individual Advertising obligations discussed below. There is no limit on what you can spend on advertising. You must use the marketing materials we provide to you in camera ready form. If you wish to develop your own advertising materials, you must have them approved by us in writing prior to use. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within 14 business days. If for some reason, we are not able to respond within 14 business days, the materials are deemed disapproved. We do not provide for placement of local advertising on your behalf. You are responsible for local advertising placement. We will designate the allocation and direct how you should spend your Opening Adverti
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 30–37)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, 'Opening Advertising' refers to a mandatory marketing and advertising campaign that franchisees must launch in their territory. This campaign spans the month before the roofing business opens and the five months following the opening.
Bumble Roofing requires franchisees to spend a minimum of $20,000 on this 'Opening Advertising' campaign during the specified six-month period. This expenditure is separate from any individual advertising obligations that the franchisee may have. While there is a minimum spending requirement, there is no stated limit on the total amount a franchisee can invest in 'Opening Advertising'.
The FDD stipulates that franchisees must use marketing materials provided by Bumble Roofing in camera-ready form. If a franchisee wishes to create their own advertising materials, they must obtain written approval from Bumble Roofing before using them. Bumble Roofing commits to responding to these requests within 14 business days; however, if they fail to respond within this timeframe, the materials are considered disapproved. Bumble Roofing will designate the allocation and direct how franchisees should spend their Opening Advertising. Bumble Roofing does not handle the placement of local advertising on behalf of its franchisees, making the franchisee responsible for this aspect of the advertising campaign.