What was the amount of advertising fund contributions for Bumble Roofing in 2023?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
NSOLIDATED STATEMENTS OF INCOME FOR THE YEARS ENDING SEPTEMBER 30, 2024, 2023, AND 2022
| 2024 | 2023 ("As Restated") | 2022 ("As Restated") | |
|---|---|---|---|
| Revenue | |||
| Fencing and rail revenues | $ 24,961,275 | $ 23,390,797 | $ 16,879,944 |
| Franchise royalties and fees | 31,551,158 | 21,471,627 | 13,380,514 |
| Product sales | 11,624,045 | 9,875,832 | 8,878,823 |
| Residential and commercial roofing | 5,849,769 | 4,131,506 | - |
| Window and door installation | 3,448,901 | 1,058,329 | - |
| Franchise fees | 12,430,539 | 10,807,586 | 5,641,473 |
| Ancillary | 7,854,946 | 5,721, |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 53)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, the advertising fund contributions for the brand in 2023 were $3,075,049. This figure reflects the total contributions made by all franchisees to the advertising fund during that year.
Advertising funds are commonly used in franchising to promote the brand and attract customers. These contributions are typically a percentage of a franchisee's gross sales, as noted in Item 21, ranging from 1.5% to 6.5% of a franchisee's monthly revenues. The franchisor then uses these funds to develop and implement marketing campaigns, which may include online advertising, traditional media, and other promotional activities.
Prospective Bumble Roofing franchisees should understand how these advertising funds are managed and how they benefit the franchisees. It is important to review the franchisor's marketing plan and understand the types of advertising activities that are supported by the fund. Additionally, franchisees should inquire about the process for providing input on advertising strategies and how the effectiveness of advertising campaigns is measured.