On what advertising must the Opening Advertising funds for a Bumble Roofing franchise be spent?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
advertising expenditures.
- (4) Opening Advertising includes amounts spent specifically marketing in your Territory. These funds must be spent on advertising which we approve. There is no limit on what you can spend on advertising. You must use the marketing materials we provide to you in camera ready form. If you wish to develop your own advertising materials, you must have them approved by us before you use them. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within 14 business days. If for some reason, we are not able to respond within 14 business days, the materials are deemed disapproved. We do not provide for placement of local advertising on your behalf. You are responsible for local advertising placement. We will designate the allocation and direct how you should spend your initial marketing spend. These amounts are in addition to your Ongoing Marketing obligations.
- (5) Brand Fund contributions are currently 1% of Gross Revenues and may be increased in the future to a maximum of 2%. These funds are spent by the Franchisor on programs and expenses for the benefit of the System as defined in section 10 of the Franchise Agreement.
Source: Item 6 — OTHER FEES (FDD pages 19–24)
What This Means (2025 FDD)
According to Bumble Roofing's 2025 Franchise Disclosure Document, the Opening Advertising funds must be spent specifically on marketing within the franchisee's territory. Bumble Roofing must approve the advertising materials before they are used. The franchisee is required to use the marketing materials provided by Bumble Roofing in camera-ready form, but if the franchisee wishes to develop their own advertising materials, they must be approved by Bumble Roofing before use.
Bumble Roofing does not place local advertising on behalf of the franchisee, making the franchisee responsible for local advertising placement. Bumble Roofing will designate the allocation and direct how the franchisee should spend their initial marketing spend. The franchisee is not allowed to use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by Bumble Roofing, which approval may be withheld at their discretion. Bumble Roofing will respond to the franchisee's request for approval within 14 business days; if they do not respond within that time, the materials are deemed disapproved.
The minimum amount a Bumble Roofing franchisee must spend on Opening Advertising is $20,000 over the six-month period commencing as of the month prior to opening and continuing for the five months after opening. These funds are payable to third-party suppliers or to Bumble Roofing.