What actions are Bumble Roofing franchisees prohibited from taking that are inconsistent with the ownership of the Marks or Copyrighted Materials by the franchisor?
Bumble_Roofing Franchise · 2025 FDDAnswer from 2025 FDD Document
- (e) Franchisee will safeguard and maintain the reputation and prestige of the Marks and Copyrighted Materials and will not do anything that would tarnish the image of or adversely affect the value, reputation or goodwill associated with the Marks. Franchisee will not do anything that would dilute, directly or indirectly, the value of the goodwill attached to the Marks, nor counsel, procure or assist anyone else to do the same.
- (f) Franchisee will use the Marks and Copyrighted Materials only in lettering, logos, print styles, forms, and formats, including but not limited to, advertising and promotional materials, invoices, signage, business checks, business cards, invoices, stationery, and promotional items such as clothing, pens, mugs, etc., which have been approved by Franchisor in accordance with this Agreement, and promptly follow instructions regarding the Marks and Copyrighted Materials as provided in the Manual and otherwise given by Franchisor from time to time.
- (g) Franchisee will use the following copyright notice at least once on each piece of advertising, promotional, or other material used in connection with the Products and Services:
- © (year of first publication). BUMBLE ROOFING FRANCHISOR, LLC, All Rights Reserved.
- (h) Franchisee will use the Marks with a superscript "®", ™ or "SM", as specified by Franchisor, unless and until advised by Franchisor to use a different notice.
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to the 2025 Bumble Roofing Franchise Disclosure Document, franchisees must protect the Bumble Roofing brand and its associated copyrighted materials. Franchisees cannot take any actions that could harm the reputation, value, or goodwill associated with the Bumble Roofing marks. This includes actions that could dilute the brand's value, either directly or indirectly, or assisting others in doing so.
Bumble Roofing franchisees are restricted in how they use the Marks and Copyrighted Materials. They must use them only in the formats approved by Bumble Roofing, including lettering, logos, print styles, and forms for advertising, promotional materials, invoices, signage, business cards, and stationery. Franchisees must also include a copyright notice on all advertising and promotional materials, and use the appropriate superscript symbol (®), ™ or "SM" with the Marks as directed by Bumble Roofing.
Furthermore, Bumble Roofing retains control over internet marketing and the use of Marks online. Franchisees cannot independently market on the internet or use domain names, addresses, or search techniques similar to the Marks without prior written approval from Bumble Roofing. Any franchisee website should be accessed through Bumble Roofing's homepage. These restrictions ensure that Bumble Roofing maintains a consistent brand image and protects its intellectual property across all platforms.