According to the Bumble Roofing franchise agreement, what do the Marks designate?

According to the 2025 Bumble Roofing Franchise Disclosure Document, the Marks refer to the trademark "BUMBLE ROOFING" along with any other trade names, trademarks, taglines, symbols, logos, distinctive names, service marks, certification marks, logo designs, insignia, or other identifiers that Bumble Roofing owns or licenses. These Marks are designated as part of the Bumble Roofing system for use by franchisees and can be withdrawn by the franchisor at any time.

For a prospective Bumble Roofing franchisee, this means that the Marks represent the brand's identity and are central to operating the franchise. Franchisees are granted the right to use these Marks as part of their franchise agreement, but this right is subject to Bumble Roofing's control and potential modifications. The Marks are associated with the services and products offered by the roofing business.

It is important for franchisees to understand that they must adhere to Bumble Roofing's guidelines regarding the use of the Marks, as outlined in the franchise agreement and the Bumble Roofing manual. This includes using the correct lettering, logos, print styles, and formats in all advertising, promotional materials, and business documents. Franchisees must also include the appropriate copyright notice on all materials used in connection with the products and services. Failure to comply with these requirements could result in a breach of the franchise agreement.

Bumble Roofing retains the right to modify or withdraw the Marks, which could impact a franchisee's business. Franchisees should stay informed about any changes to the Marks and ensure that they are using the most up-to-date versions in their operations. Additionally, franchisees must protect the reputation and goodwill associated with the Marks and avoid any actions that could tarnish the brand's image or dilute its value.