Under what name must a Buildingstars franchisee operate, advertise, and promote the Business during the term of the agreement?
Buildingstars Franchise · 2025 FDDAnswer from 2025 FDD Document
FRANCHISEE agrees not to adopt the name "Buildingstars" as part of its corporate name with any prefix, suffix, or other modifying words, terms, designs or symbols (other than logos licensed by BUILDINGSTARS to FRANCHISEE). FRANCHISEE agrees, during the term of this agreement, to operate, advertise and promote the Business under the name "Buildingstars" without prefix or suffix and to adopt and use the Marks and System licensed hereunder solely in the manner prescribed by BUILDINGSTARS. FRANCHISEE must file an assumed or fictitious name filing where required by applicable law and always use the words d/b/a after FRANCHISEE'S legal name.
Source: Item 23 — RECEIPT (FDD pages 43–217)
What This Means (2025 FDD)
According to Buildingstars's 2025 Franchise Disclosure Document, a franchisee must operate, advertise, and promote their business under the name "Buildingstars" without any prefixes or suffixes during the term of the agreement. The franchisee cannot adopt "Buildingstars" as part of its corporate name with any modifications, except for Buildingstars-licensed logos.
In addition, the franchisee is required to file an assumed or fictitious name filing where required by law and must always use the abbreviation "d/b/a" (doing business as) after the franchisee's legal name. This ensures that while the business operates under the Buildingstars brand, the franchisee's legal business entity is also properly identified.
These stipulations are typical in franchising, as they protect the brand's uniformity and recognition. By mandating the use of the "Buildingstars" name and regulating its presentation, Buildingstars ensures consistent branding across all franchise locations, which helps maintain customer trust and brand equity. The requirement to use "d/b/a" also provides legal clarity regarding the franchisee's business identity.