Under the Buildingstars franchise agreement, what constitutes the 'Business' that the franchisee will operate?

According to Buildingstars' 2025 Franchise Disclosure Document, the 'Business' is defined as the cleaning business that the franchisee will operate under the agreement, utilizing the Buildingstars system and marks. This means a franchisee's core operation is providing cleaning services, adhering to the standards and practices outlined by Buildingstars. The franchisee is expected to use the Buildingstars name, trademarks, and operational system in conducting this business.

This definition is important because it sets the scope of the franchisee's authorized activities. The franchisee is expected to focus on the cleaning business as defined and to operate it according to the Buildingstars system. This includes using approved equipment, products, and supplies that meet Buildingstars' standards and specifications, as detailed in the Confidential Operations Manual.

Furthermore, the franchisee must prominently display the Buildingstars marks and avoid any actions that could negatively impact the brand's public image. They are also restricted from displaying any unauthorized business names or services at their Buildingstars business. This ensures uniformity and quality control across all Buildingstars franchise locations, protecting the brand's reputation and customer expectations.