What is Buildingstars' policy on franchisees advertising in a deceptive or misleading manner?
Buildingstars Franchise · 2025 FDDAnswer from 2025 FDD Document
ness on a full time basis.
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- FRANCHISEE agrees to and shall take all steps as are necessary to ensure that its employees treat all Customers fairly and provide services hereunder in an honest, ethical, and nondiscriminatory manner. Further, FRANCHISEE shall not withhold any material information from its Customers or attempt to sell any service to them that FRANCHISEE believes, in its good faith estimation, is not needed.
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- FRANCHISEE shall not advertise in a deceptive, misleading, or unethical manner; shall only make those promises, representations, and guarantees to Customers, and others at the Business authorized by BUILDINGSTARS; preserve good Customer relations; render competent, prompt, courteous, and knowledgeable service; and meet such minimum standards as BUILDINGSTARS may establish from time to time in the Confidential Operations Manual.
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- FRANCHISEE recognizes that it is not permitted to use the System or Marks in connection with the sale of any products or services other than the cleaning business.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2025 FDD)
According to Buildingstars' 2025 Franchise Disclosure Document, franchisees are prohibited from advertising in a deceptive, misleading, or unethical manner. Franchisees are only allowed to make promises, representations, and guarantees to customers that are authorized by Buildingstars. Franchisees must also maintain good customer relations and provide competent, prompt, courteous, and knowledgeable service. They must also meet the minimum standards established by Buildingstars in the Confidential Operations Manual.
If a Buildingstars franchisee wishes to advertise their business, they must submit all advertising and sales promotion materials, including internet advertising, to Buildingstars for prior consent. If Buildingstars does not respond within 20 days of receiving the advertising materials, the advertising is considered acceptable. Franchisees are also prohibited from using the Buildingstars' marks in advertising without the appropriate copyright, trademark, and service mark registration symbols and without Buildingstars' consent.
These stipulations ensure that Buildingstars franchisees maintain a standard of honesty and integrity in their advertising practices. By requiring prior approval of advertising materials, Buildingstars maintains control over brand messaging and ensures that franchisees do not make misleading claims or misrepresent the services offered. This protects both the brand's reputation and customers from deceptive practices.