What kind of promises, representations, and guarantees is a Buildingstars franchisee authorized to make to Customers?
Buildingstars Franchise · 2025 FDDAnswer from 2025 FDD Document
on a full time basis.
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- FRANCHISEE agrees to and shall take all steps as are necessary to ensure that its employees treat all Customers fairly and provide services hereunder in an honest, ethical, and nondiscriminatory manner. Further, FRANCHISEE shall not withhold any material information from its Customers or attempt to sell any service to them that FRANCHISEE believes, in its good faith estimation, is not needed.
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- FRANCHISEE shall not advertise in a deceptive, misleading, or unethical manner; shall only make those promises, representations, and guarantees to Customers, and others at the Business authorized by BUILDINGSTARS; preserve good Customer relations; render competent, prompt, courteous, and knowledgeable service; and meet such minimum standards as BUILDINGSTARS may establish from time to time in the Confidential Operations Manual.
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- FRANCHISEE recognizes that it is not permitted to use the System or Marks in connection with the sale of any products or services other than the cleaning business. If a Customer requests that FRANCHISEE render any services or sell any products that are not of the type that is
normally rendered in connection with the System, FRANCHISEE must first notify BUILDINGSTARS and obtain approval from BUILDINGSTARS. BUILDINGSTARS will not unreasonably object to FRANCHISEE'S request provided that the services do not interfere with the services that FRANCHISEE renders in connection with the franchise, the services and products are in no way associated with the Marks and System, FRANCHISEE is capable of providing the products and services in a good and workmanlike manner, and the Customer is fully apprised that the services or products are not being rendered in connection with the franchise. BUILDINGSTARS retains the right to object to any future requests and the failure to object to any request shall not prohibit BUILDINGSTARS from objecting to any future requests.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2025 FDD)
According to Buildingstars' 2025 Franchise Disclosure Document, a franchisee can only make promises, representations, and guarantees to customers that are authorized by Buildingstars. The franchisee must also preserve good customer relations, render competent, prompt, courteous, and knowledgeable service, and meet the minimum standards Buildingstars establishes in its Confidential Operations Manual.
This means a prospective Buildingstars franchisee needs to understand what specific claims they are allowed to make about the services they offer. They cannot make any unauthorized guarantees or promises to secure business. This protects the Buildingstars brand by ensuring consistent messaging and service expectations across all franchise locations.
Furthermore, the franchisee must submit all advertising and sales promotion materials to Buildingstars for prior consent. If Buildingstars does not respond within 20 days of receipt, the advertising is deemed acceptable. This requirement allows Buildingstars to maintain control over how its brand is presented and ensures that all marketing efforts align with its standards. A prospective franchisee should factor in this approval process when planning marketing campaigns, as it could impact the timing and execution of their advertising strategies.
In summary, a Buildingstars franchisee's ability to make promises or guarantees to customers is limited to what Buildingstars explicitly authorizes. This is a common practice in franchising to maintain brand consistency and quality control. Franchisees should carefully review the approved promises and guarantees and adhere to the advertising approval process to avoid violating the franchise agreement.