If Buildingstars modifies the marks, who bears the expense of the change for the franchisee?

According to Buildingstars's 2025 Franchise Disclosure Document, if Buildingstars decides to modify or discontinue the use of its marks, franchisees are responsible for bearing the expenses associated with implementing these changes. This includes adopting any additional or substitute names or marks that Buildingstars introduces.

This stipulation means that a prospective Buildingstars franchisee needs to be prepared for potential costs related to rebranding or updating signage, marketing materials, and other business assets to comply with Buildingstars's evolving brand standards. These costs can vary significantly depending on the scope of the changes and the extent of the franchisee's existing branding materials.

It is important for potential franchisees to factor in these potential future expenses when evaluating the overall investment required for a Buildingstars franchise. Prudent financial planning should include setting aside funds to cover such rebranding costs should Buildingstars decide to modify its marks during the term of the franchise agreement. This is a fairly standard clause in franchise agreements across various industries, as franchisors need the flexibility to update their brand for market relevance or legal reasons.