If a Buildingstars franchisee is approved to offer additional services, can they associate those services with the Buildingstars brand?
Buildingstars Franchise · 2025 FDDAnswer from 2025 FDD Document
E shall not advertise in a deceptive, misleading, or unethical manner; shall only make those promises, representations, and guarantees to Customers, and others at the Business authorized by BUILDINGSTARS; preserve good Customer relations; render competent, prompt, courteous, and knowledgeable service; and meet such minimum standards as BUILDINGSTARS may establish from time to time in the Confidential Operations Manual.
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- FRANCHISEE recognizes that it is not permitted to use the System or Marks in connection with the sale of any products or services other than the cleaning business. If a Customer requests that FRANCHISEE render any services or sell any products that are not of the type that is
normally rendered in connection with the System, FRANCHISEE must first notify BUILDINGSTARS and obtain approval from BUILDINGSTARS. BUILDINGSTARS will not unreasonably object to FRANCHISEE'S request provided that the services do not interfere with the services that FRANCHISEE renders in connection with the franchise, the services and products are in no way associated with the Marks and System, FRANCHISEE is capable of providing the products and services in a good and workmanlike manner, and the Customer is fully apprised that the services or products are not being rendered in connection with the franchise. BUILDINGSTARS retains the right to object to any future requests and the failure to object to any request shall not prohibit BUILDINGSTARS from objecting to any future requests.
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- In the event that FRANCHISEE wishes to advertise its Business, FRANCHISEE must submit all of its own advertising and sale promotion materials (including Internet advertising) to BUILDINGSTARS for prior consent.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 29)
What This Means (2025 FDD)
According to Buildingstars' 2025 Franchise Disclosure Document, franchisees are generally not permitted to use the Buildingstars system or marks for any products or services outside of the core cleaning business. If a Buildingstars franchisee wants to offer additional services requested by a customer, they must first get approval from Buildingstars.
Buildingstars will assess the request and generally approve it as long as the additional services don't interfere with the franchisee's core cleaning services, are not associated with the Buildingstars marks and system, and the franchisee can perform them well. Buildingstars also requires that the customer understands that these additional services are separate from the Buildingstars franchise.
Buildingstars retains the right to object to these requests in the future, even if they initially approved a similar request. This means a Buildingstars franchisee cannot assume that permission for one additional service automatically grants permission for others. Furthermore, Buildingstars franchisees must get consent from Buildingstars for all advertising and sales promotion materials, and shall not advertise or use the Buildingstars marks without consent and proper registration symbols.