Can a Buildingstars franchisee use the marks with modifying words, designs, or symbols?
Buildingstars Franchise · 2025 FDDAnswer from 2025 FDD Document
You must follow our rules when you use the Marks. You cannot use a name or mark as part of a corporate name or with modifying words, designs or symbols except for those which we license to you. You may not use the Marks in connection with the sale of an unauthorized product or service or in a manner not authorized in writing by us.
Source: Item 13 — TRADEMARKS (FDD pages 27–28)
What This Means (2025 FDD)
According to Buildingstars's 2025 Franchise Disclosure Document, franchisees must adhere to specific rules when using the Buildingstars marks. The FDD specifies that franchisees cannot use the Buildingstars name or marks as part of a corporate name or with modifying words, designs, or symbols, unless Buildingstars explicitly licenses those modifications. This restriction ensures consistent brand representation and prevents unauthorized alterations that could dilute or damage the Buildingstars brand identity.
This requirement means a prospective Buildingstars franchisee must use the trademarks and service marks exactly as prescribed by Buildingstars. They cannot create variations or combine the marks with other elements without express written permission from Buildingstars. This is a fairly standard practice in franchising, as franchisors need to maintain uniformity across all franchise locations to ensure customers have a consistent experience and perception of the brand.
The Franchise Agreement grants Buildingstars the authority to modify or discontinue the use of its marks. If Buildingstars decides to change or replace its marks, franchisees are obligated to adopt the new marks at their own expense and without any claim against Buildingstars. Franchisees are also required to notify Buildingstars immediately of any potential infringement or challenges to the use of the marks. Buildingstars retains the sole discretion to take action and control any legal proceedings related to infringement or claims on the marks. This protects the brand's trademarks and ensures consistent application across all franchise locations.
Buildingstars also states that they do not know of any superior prior rights or infringing uses that could materially affect a franchisee's use of the Marks in any state. However, franchisees must execute documents and provide assistance to protect Buildingstars' interests in any related legal matters. This obligation underscores the importance of protecting the Buildingstars brand and intellectual property, and it highlights the potential legal responsibilities of franchisees in upholding the integrity of the Buildingstars trademarks.