What is a Buildingstars franchisee prohibited from doing regarding the use of trademarks in advertising?

According to Buildingstars' 2025 Franchise Disclosure Document, a franchisee is prohibited from advertising or using the Buildingstars' marks in advertising or any other form of promotion without including the appropriate copyright, trademark, and service mark registration symbols for those marks that are registered. Additionally, a franchisee cannot use the marks without Buildingstars' consent. This requirement ensures that the franchisee adheres to Buildingstars' brand standards and legal requirements for trademark usage.

Before advertising their Buildingstars business, franchisees must submit all advertising and sales promotion materials, including internet advertising, to Buildingstars for prior approval. If Buildingstars does not provide consent within 20 days of receiving the advertising materials, the advertising is considered acceptable. This process allows Buildingstars to maintain control over how its brand is represented in the market and ensures consistency in messaging.

These stipulations are typical in franchising, as franchisors like Buildingstars need to protect their trademarks and brand reputation. By requiring franchisees to obtain consent and use proper symbols, Buildingstars aims to prevent misuse or misrepresentation of its brand. A prospective franchisee should understand these requirements and be prepared to adhere to Buildingstars' advertising guidelines.