Can a Buildingstars franchisee display any business name or service not authorized by Buildingstars at the Business?
Buildingstars Franchise · 2025 FDDAnswer from 2025 FDD Document
FRANCHISEE shall not display or permit to be displayed at the Business any business name or service not authorized hereunder.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2025 FDD)
According to Buildingstars's 2025 Franchise Disclosure Document, a franchisee is not allowed to display any business name or service at their Buildingstars location that has not been authorized by Buildingstars. This restriction ensures that the franchisee adheres to the brand's standards and presents a consistent image.
This requirement means a prospective Buildingstars franchisee must only offer services and operate under the Buildingstars name, unless they receive explicit permission to do otherwise. This limitation helps maintain uniformity across all Buildingstars franchise locations and protects the brand's reputation.
While this restriction might seem limiting, it is a common practice in franchising to maintain brand consistency and quality control. Franchisees benefit from the established brand recognition and standardized operating procedures, while Buildingstars ensures that its brand is represented uniformly across all locations. If a franchisee wishes to offer additional services, they must seek approval from Buildingstars, which Buildingstars will not unreasonably object to, provided the services do not interfere with the franchise, are not associated with the Marks and System, and the customer is fully aware the services are not part of the franchise.