Is a Buildingstars franchisee allowed to advertise in a deceptive, misleading, or unethical manner?

According to Buildingstars's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from advertising in a deceptive, misleading, or unethical manner. The franchise agreement mandates that franchisees adhere to ethical standards in all dealings and communications. This requirement ensures that Buildingstars maintains a consistent and trustworthy brand image.

Specifically, Buildingstars franchisees must only make promises, representations, and guarantees to customers that are authorized by Buildingstars. This provision is designed to prevent franchisees from making unsupported or exaggerated claims that could harm the brand's reputation. Furthermore, franchisees are expected to preserve good customer relations and provide competent, prompt, courteous, and knowledgeable service, meeting minimum standards established by Buildingstars in its Confidential Operations Manual.

To ensure compliance with these advertising standards, Buildingstars requires franchisees to submit all advertising and sales promotion materials, including internet advertising, for prior approval. If Buildingstars does not respond within 20 days of receiving the materials, the advertising is deemed acceptable. This review process allows Buildingstars to maintain control over its brand messaging and ensure that all advertising is truthful and compliant with ethical standards. Additionally, franchisees are prohibited from using Buildingstars' trademarks without proper registration symbols and consent.

These stipulations in the franchise agreement are typical in franchising, as franchisors need to protect their brand and ensure consistent messaging across all franchise locations. By requiring franchisees to adhere to ethical advertising standards and submit materials for approval, Buildingstars aims to maintain a positive brand image and avoid potential legal issues related to false or misleading advertising.