Is a Buildingstars franchisee allowed to advertise in a deceptive or misleading manner?
Buildingstars Franchise · 2025 FDDAnswer from 2025 FDD Document
on a full time basis.
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- FRANCHISEE agrees to and shall take all steps as are necessary to ensure that its employees treat all Customers fairly and provide services hereunder in an honest, ethical, and nondiscriminatory manner. Further, FRANCHISEE shall not withhold any material information from its Customers or attempt to sell any service to them that FRANCHISEE believes, in its good faith estimation, is not needed.
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- FRANCHISEE shall not advertise in a deceptive, misleading, or unethical manner; shall only make those promises, representations, and guarantees to Customers, and others at the Business authorized by BUILDINGSTARS; preserve good Customer relations; render competent, prompt, courteous, and knowledgeable service; and meet such minimum standards as BUILDINGSTARS may establish from time to time in the Confidential Operations Manual.
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- FRANCHISEE recognizes that it is not permitted to use the System or Marks in connection with the sale of any products or services other than the cleaning business. If a Customer requests that FRANCHISEE render any services or sell any products that are not of the type that is
normally rendered in connection with the System, FRANCHISEE must first notify BUILDINGSTARS and obtain approval from BUILDINGSTARS.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2025 FDD)
According to Buildingstars's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from advertising in a deceptive or misleading manner. Specifically, the agreement states that franchisees "shall not advertise in a deceptive, misleading, or unethical manner." This requirement ensures that Buildingstars maintains a consistent and trustworthy brand image across all franchise locations.
In addition to the general prohibition against deceptive advertising, Buildingstars franchisees must adhere to specific guidelines when promoting their business. They are only allowed to make promises, representations, and guarantees to customers that are authorized by Buildingstars. This control helps maintain uniformity and accuracy in the services and offerings communicated to potential clients. Franchisees are also expected to preserve good customer relations and provide competent, prompt, courteous, and knowledgeable service, meeting the minimum standards established by Buildingstars in its Confidential Operations Manual.
Furthermore, Buildingstars requires franchisees to submit all advertising and sales promotion materials, including internet advertising, for prior approval. If Buildingstars does not respond within 20 days of receiving the materials, the advertising is considered acceptable. This process allows Buildingstars to ensure that all advertising aligns with its brand standards and legal requirements, reducing the risk of misleading or unethical promotions. Franchisees must also use appropriate copyright, trademark, and service mark registration symbols and obtain Buildingstars' consent before using the Marks in advertising.
These stipulations in the franchise agreement are designed to protect both the Buildingstars brand and its customers. By maintaining control over advertising content and ensuring ethical business practices, Buildingstars aims to foster a reputation of reliability and integrity. Prospective franchisees should understand these requirements and be prepared to adhere to Buildingstars' standards in all their promotional activities.