Under what names and designs do Buff City Soap Makeries operate?

BCS Makeries operate under the Marks, plus designs, artwork, trade dress, commercial symbols and enames, all of which gained and continue to gain public acceptance and goodwill. We may in the future create and license additional trademarks, service marks, logos, commercial symbols, e-names, designs, artwork and trade dress in conjunction with the operation of the BCS Makeries.

BCS Makeries operate in accordance with our "System," which means and includes our BCS Makery layouts, identification schemes (collectively, the "Trade Dress"), our specifications for equipment, inventory and accessories; our website or series of websites for the promotion of the Buff City Soap brand and BCS Makeries (the "System Website"); our relationships with vendors' our software and computer programs; our product formulations and product lines that we have or may develop; the accumulated experience reflected in our training program, operating procedures, customer service standards, methods and marketing techniques; and the mandatory and suggested policies, procedures, standards, specifications, rules and requirements ("System Standards"), set out in our brand standards manuals (the "Manuals") and otherwise in writing. We may change, improve, add to, and further develop the elements of the System from time to time.

We offer franchises to qualified individuals and entities to develop and operate a Buff City Soap® retail shops selling upscale, body, facial, bath, shower, laundry, personal and home care products made with plant-based ingredients that are free of harsh chemicals, detergents and animal fats, as well as customization services and related accessories to our patrons (a "BCS Makery" or a "Makery"). Our products are targeted to both male and female consumers and consumers in adolescence through late adulthood. Our body products are made with our proprietary formulas and include our signature base products, scents, and colorants, all of which must be purchased from us or BCS Supply and must be made, offered and sold according to our System Standards (defined below). Our Makeries follow a custom designed prototype which features a modular footprint and an adaptable layout. Each Makery incorporates a signature decor scheme with a furniture and fixture package developed to optimize product display, and our unique shopping experience. Most of our body products are produced on the premises of the BCS Makery at the Soap MakeryTM (the designated area within the BCS Makery where on-site soap making occurs), allowing customers the opportunity to observe the production of the products. A BCS Makery offers customers the opportunity to customize some products to their own scent and color preferences. A BCS Makery also offers onpremises private parties (for both children and adults) and soap making classes to increase the revenue opportunities at each location.

A typical BCS Makery occupies approximately 1,500 to 4,000 square feet of space that may be either owned or leased from a third party and is located in Class A anchored retail locations. All BCS Makeries are constructed to our specifications as to size, layout, décor and the like. BCS Makeries are typically located in metropolitan, urban, rural and tertiary markets. Locations in proximity to high traffic areas are desirable. A BCS Makery may be located either in a freestanding building or in an in-line retail plaza space, but, in any event, ample parking, good visibility and availability of prominent signage are a necessity. Preferred locations for BCS Makeries are strip shopping centers and power centers with a mixture of complimentary retailers to drive traffic to the location.

Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–12)