What is a Buff City Soap franchisee required to do in response to a Crisis Management Event?

According to the 2025 Buff City Soap Franchise Disclosure Document, a "Crisis Management Event" is defined as an event that Buff City Soap determines may materially affect the Marks and goodwill associated therewith. However, the document does not explicitly state the actions a franchisee must take in response to such an event.

While the FDD defines what constitutes a Crisis Management Event, it does not detail the specific protocols or required responses from the franchisee. This lack of clarity could pose a risk to franchisees, as they may be uncertain about how to act in situations deemed critical by the franchisor.

Prospective Buff City Soap franchisees should seek clarification from the franchisor regarding the expected responses to different types of Crisis Management Events. Understanding these obligations is crucial for protecting both the brand and the franchisee's business interests. It would be prudent to inquire about specific examples of such events and the corresponding required actions, ensuring a clear understanding of the franchisee's responsibilities.