How does the Brand Fund support the maintenance of Buff City Soap System websites?
Buff_City_Soap Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor may use the Brand Fund to pay the costs of research (including without limitation Product research and development, formulation development, Product design, labeling and packaging), agency of record services, market research (e.g. customer engagement with the Brand, including shop design and décor, uniform design, customer service techniques, customer research and focus groups) creation and production of video, audio, electronic, and written advertising and marketing programs; administration of regional, multi-regional, and national advertising and marketing programs, Product and customer research and surveys, and testing and related development activities; promotional events; purchasing and participating in online, Social Media, radio, television, and billboard advertising and programming; employing marketing, advertising and promotional agencies to assist therewith; conducting community relations activities; and supporting public relations, maintenance of the System websites, and online presence; and such other advertising, marketing, and promotional activities as Franchisor determines are appropriate for the Buff City Soap makeries and the Marks and System under which they operate.
Source: Item 23 — Receipts (FDD pages 69–186)
What This Means (2025 FDD)
According to Buff City Soap's 2025 Franchise Disclosure Document, the Brand Fund can be used to support the maintenance of the System websites and online presence. The Brand Fund is administered by Buff City Soap for the creation and development of marketing, advertising, and related programs, including digital, print, Internet, and Social Media initiatives.
The Brand Fund is used to direct initiatives related to the positioning of the Brand, including advertising and marketing programs. These programs include research methods, branding, creative concepts and materials, sponsorships, and endorsements. The Brand Fund also covers the selection of geographic and media markets, and media placement and allocation.
Specifically, Buff City Soap may use the Brand Fund to cover costs related to research and development, agency services, market research, and the creation and production of advertising and marketing programs. It also supports the administration of regional, multi-regional, and national advertising and marketing programs, product and customer research, promotional events, and online and social media advertising. The Brand Fund can also be used for community relations activities, public relations, and maintaining the System websites and online presence.