What services is Budget required to provide to its licensees in connection with ongoing fees received pursuant to license agreements?

According to Budget's 2025 Franchise Disclosure Document, Budget is obligated to provide specific services to its licensees in return for the ongoing fees it receives under the license agreements. These services include training programs to equip franchisees and their staff with the necessary skills and knowledge to operate the business effectively. Additionally, Budget provides marketing support to help franchisees attract and retain customers. Budget also operates reservation systems as part of the services offered to licensees.

These services are crucial for the success of Budget franchisees. Training ensures that franchisees can meet Budget's standards and deliver quality service. Marketing support helps franchisees build brand awareness and drive revenue. The reservation systems facilitate bookings and streamline operations.

It is important for prospective franchisees to understand the scope and quality of these services, as they directly impact the franchisee's ability to compete in the rental car market and achieve profitability. Franchisees should inquire about the specifics of the training programs, the marketing strategies employed, and the technology and support provided for the reservation systems to fully assess the value of the services offered by Budget.