factual

Does Budget provide any sales incentives or promotional programs that are documented in the receipts?

Budget Franchise · 2025 FDD

Answer from 2025 FDD Document

Licensee will display any promotional programs, including special suggested rate promotions as a result of agreements Budget enters into with National Accounts.

Budget has established a centralized system of paying travel agents and other groups as a result of referral business to Licensees.

Licensee will reimburse Budget for amounts paid to travel agents or other groups on Licensee's behalf, including abiding by the terms of such credit and other programs such as frequent flyer, frequent renter or other travel incentive programs, which Budget may designate.

Budget may, advertise leisure rental rates as part of the promotional programs which it sponsors for the public.

If Licensee communicates to Budget, by execution of a voluntary participation agreement or by another means required by Budget, that it has decided in its own discretion to comply with suggested leisure rental rates, including tour rates, Licensee will honor the agreed to rental rates and all of the other terms of such programs.

Licensee acknowledges that Budget and others will rely on such communications.

Licensee will, by the execution of this Agreement, be obligated to comply with, and adhere to, all rental rates set by Budget for National Accounts, including association discounts and corporate rates but excluding tour rates; provided however, Licensee will be allowed to impose surcharges on such rates for their locations where such surcharges have been negotiated with the National Accounts or are otherwise permitted under Budget pricing policies to compete with additional suppliers of the National Accounts.

Budget may, at its sole option, hold periodic conventions or seminars for the Network, which may include programs on sales and marketing techniques, performance specifications, advertising programs and training suggestions, among other things. Licensee's attendance at each convention or seminar is mandatory and Licensee will bear all expenses of attending, including travel, lodging, meals and entertainment.

Budget will conduct such advertising and promotion, at its own expense, and in such manner and to such extent, as Budget sees fit in its sole discretion.

With respect to such advertising and promotion by Budget, Budget may expend the Monthly Marketing Fees (as required in Paragraph 7.4 and the Summary Pages (Section 10(d))) for advertising and promotion (including the development and operation of the Reservation System and the development of National Accounts business, as hereinafter more fully described in Paragraphs 6.2 and 6.1, respectively) such amounts as Budget, in its sole discretion, deems appropriate and desirable.

If Budget (in its sole discretion) elects to conduct advertising and promotion for the Network (or for any part of the Network), Licensee will have no right, claim or interest of any kind in or to any Monthly Marketing Fees paid by Licensee to Budget that Budget intends to expend or expends for advertising and promotion or to any allocation of such funds, including the portion of the Reservation Fee collected by Budget from Licensee towards expenses related to the promotion of reservation channels, pursuant to Paragraph 7.5 and the Summary Pages (Section 10(e)) herein.

Budget will have sole discretion over the funds and the related advertising and promotion activities, including over: (1) the creative concepts, formats, materials and endorsements used; (2) the geographic, market and media placement and allocation of programs and activities; and (3) the sources used to formulate, develop and conduct advertising and promotion.

Source: Item 23 — RECEIPTS (FDD pages 80–426)

What This Means (2025 FDD)

According to Budget's 2025 Franchise Disclosure Document, Budget utilizes promotional programs and sales incentives. Licensees must display promotional programs, including special suggested rate promotions resulting from agreements Budget enters into with National Accounts. Budget has established a centralized system of paying travel agents and other groups for referral business to Licensees. Licensees will reimburse Budget for these amounts, including compliance with credit and travel incentive programs like frequent flyer or renter programs that Budget designates.

Budget may advertise leisure rental rates as part of its sponsored promotional programs. Licensees who voluntarily agree to comply with suggested leisure rental rates, including tour rates, must honor those rates and program terms. Licensees are obligated to adhere to rental rates set by Budget for National Accounts, including association discounts and corporate rates, but can impose surcharges where negotiated with National Accounts or permitted under Budget's pricing policies to compete with other suppliers.

Budget may hold periodic conventions or seminars for the network, covering sales and marketing techniques, advertising programs, and training suggestions. While attendance is mandatory, licensees bear all associated expenses. Budget conducts advertising and promotion at its own expense and discretion, utilizing monthly marketing fees for these activities, including developing the Reservation System and National Accounts business. Licensees have no claim to how Budget allocates these funds or conducts advertising and promotion activities.

These programs and incentives are designed to drive business to Budget locations and maintain brand consistency. Franchisees need to be aware of the costs associated with participation, such as honoring agreed-upon rates and covering convention expenses. The franchisee does not have control over the advertising and promotional activities managed by Budget.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.