Are Budget licensees required to conduct grand opening advertising and promotional programs for each new location?

According to Budget's 2025 Franchise Disclosure Document, Budget licensees are required to conduct grand opening advertising and promotional programs for each new location opened in their territory. The specific details of these programs are outlined in the Standards, a separate document that Budget provides. This obligation is at the licensee's own expense.

This requirement means that franchisees must allocate resources for advertising and promotion when launching a new Budget location. The Standards will dictate the format, content, and media channels for these grand opening campaigns, ensuring brand consistency across all locations. Licensees need to be prepared to invest in these programs to create awareness and attract customers to the new site.

While Budget mandates grand opening advertising, licensees also have the option to formulate and implement local advertising and promotion beyond the initial launch, subject to Budget's review and approval. This allows for tailored marketing efforts to suit the specific needs and characteristics of the licensee's territory, as long as they adhere to Budget's standards and avoid deceptive or misleading advertising. Licensees are also asked every two years to elect to participate in various types of Marketing Programs under a Participation Agreement.