Does Budget guarantee that any Budget licensee will directly benefit from advertising and promotion expenditures?

According to Budget's 2025 Franchise Disclosure Document, Budget does not guarantee that licensees will directly benefit from advertising and promotion expenditures. Budget's advertising and promotional expenditures are intended to maximize recognition of the Budget marks and patronage of all rental businesses. These expenditures may support experimental or test programs that Budget believes will enhance brand awareness.

Budget is not obligated to ensure that its advertising expenditures in any geographic area are proportionate or equivalent to the license fees or any other fees paid by licensees in that area. Furthermore, Budget does not guarantee the distribution of advertising in any quantity or format to any particular licensee or in any specific area, including a licensee's territory.

Budget retains sole discretion over how it spends marketing fees and conducts advertising and promotion. This includes control over creative concepts, formats, materials, endorsements, geographic placement, market allocation, and the sources used to develop advertising and promotion. Licensees have no right, claim, or interest in how Budget allocates or spends these marketing fees. This means that while Budget franchisees are required to pay monthly marketing fees, they have no control over how those funds are used and no guarantee of a direct return on those fees in their specific location.