How must a Budget franchisee display Budget's Proprietary Marks?

According to Budget's 2025 Franchise Disclosure Document, a franchisee must adhere to Budget's specific rules when using any of its Proprietary Marks. Franchisees cannot use a name or mark as part of a corporate name or with modifying words, designs, or symbols, except for those that Budget licenses to them, or in any modified form. They are prohibited from using Budget's Proprietary Marks in connection with the sale of any unauthorized product or service or in any manner that Budget does not expressly authorize in writing.

Furthermore, franchisees cannot use Budget's Proprietary Marks as part of an electronic address or a domain name except in the form Budget approves. The franchisee is obligated to display Budget's Proprietary Marks prominently and in the manner Budget specifies on signs, forms, and other materials Budget designates.

These regulations ensure brand consistency and protect Budget's trademarks. It is common practice in franchising to have strict guidelines regarding trademark usage to maintain uniformity and prevent misuse that could dilute the brand's value. A prospective franchisee should carefully review Budget's specific guidelines to ensure compliance and avoid potential penalties.